Livingston began as a railroad town in 1882, when the Northern Pacific carved its way west and planted this community right where the plains meet the mountains. In those early days, the town grew fast, log buildings giving way to brick as businesses crowded in beside the tracks. By the 1890s, most of the buildings downtown were solid brick masonry. That’s when the advertising painters went to work.

Those old advertisements, now ghost signs, are really the town’s earliest billboards. Business owners hired painters to brush their names, products, and promises across the sides of their buildings. Clothing shops, hotels, chewing gum, cigars, theaters, and more bars than the railroad crews could ever drink through…all of it once announced boldly in paint. Now the colors have thinned, the letters have blurred, and what remains feels like a glimpse into another era. More than two dozen ghost signs whisper stories of saloons and long-gone businesses, offering a glimpse into the entrepreneurial spirit that shapes this town.

One of the tour operators, Jack Luther, a phone-company man turned amateur historian, brings Livingston’s past to life through these Ghost Signs. A favorite story of his comes from the Danforth Building at 106 North Main, where the faded “John Hogan Wines and Liquor” advertisement still lingers, layered with Chesterfield Cigarettes and Quaker Oats. Hogan ran a bar in a two-story brick building downtown, selling five-cent beers to railroad workers coming off long shifts. Local legend has it that, when a customer asked how he could possibly make a living at that price, Hogan admitted he was quietly renting out the upstairs rooms, without the owner’s knowledge. Well, it turned out the fellow drinking the beer was the building owner. Hogan had to find a new location soon after, though the sign stayed.

All across town, other ghost signs tell their own stories–the Livingston Lumber and Coal Company, vanished hotels, and cold saloons. Some say a few spirits linger too: old theater folk, lawmen, and members of the early Chinese community. Whether you believe in ghosts or not, the past has a way of settling into the mortar here.

If you’re curious, join Jack on one of the scheduled walking tours. You can sign up online through the Yellowstone Gateway Museum or simply show up and pay cash on the evening of the tour. If you prefer exploring on your own, just keep your eyes lifted to the brickwork around town. These ghost signs are easy to miss at first, but once you start looking, Livingston’s history begins to appear everywhere.